Innovation Iowa acknowledged West Des Moines Business Incubator tenant, Ini Augustine, as being a Rising Star at the 2014 Iowa Women of Innovation Awards Presentation.
Ini Augustine started her career with Dun & Bradstreet at the age of 15, and became the youngest Financial Data Consultant in the history of the company. Despite her success as a financial consultant, she knew that entrepreneurship and paving her own way was an important next step for her. Ini started her own company, SocialWise Media Group and is currently the CEO of the growing company that has received media recognition from sources such as Fortune and ABC News. SocialWise Media Group specializes in telling a company’s story using interactive, targeted campaigns. They use platforms such as Pinterest, Facebook, LinkedIn, and Twitter to help businesses generate more sales, and stronger customer relationships. SocialWise Media Group has secured contracts both locally and nationally. Ini is a graduate of Des Moines Area Community College. She is also a graduate of both the Women’s Startup Bootcamp at Drake, and Venture School at the Papajohn Entrepreneurial Center at the University of Iowa. In 2006, Ini was named Businesswoman of the Year for her work on the Business Advisory Council to Congress. In Addition, she received a Congressional Medal of Distinction for her contributions to that same Council. She is Aspiring Businesswoman of the Year for 2013 NAWBO, The National Association of Women Business Owners. Ini serves on the board of the Friend of Iowa CASA program, a non-profit that supports foster families in Iowa. She also brought social media to TAI’s Women of Innovation event in 2013 and served on the planning committee for the event. Ini played a pivotal role in the launch of Iowa’s successful roll out of the Affordable Care Act, and the Iowa Black Business Summit. She is founding member of the Technologistas, a group of women in IT in Central Iowa, and is editor of The Social Wizard Blog. She has authored “The Non-Profit Guide to Social Media”, “Security in the Digital Age”, and “The 911 Foreclosure Kit”. Ini brings an energy and passion that is infectious to everyone around her. She has a passion for helping others and sets an example of what is possible for aspiring female business owners in Iowa and beyond.